Privacy Policy

Privacy Policy

We may update this privacy policy from time to time by publishing the amended version on our website and we will review it annually.

This privacy policy applies to personal information we hold about individuals. It does not apply to information we hold about companies and other organisations.

We take the privacy of your personal information very seriously and will only use your personal information in accordance with the current data protection law in the UK and this privacy policy.

We may receive information about you:

  • If you contact us directly, via our website or our customer services teams - through applying for one of our products or services, or to make an enquiry or other request.
  • From our network of franchised dealers, to whom you have given your information.
  • Occasionally from other third parties who may lawfully pass to us information about you.
  • If you apply for a position within Arden Maidstone Limited.

We may use your information (which we receive from you or third parties, or information that we learn about you from the way you use our products or services), for a variety of purposes, including but not limited to:

  • To provide or manage any information, products or services you have asked for.
  • To help us identify you when you contact us.
  • For general administration purposes.
  • To help us improve the quality of our products and services.
  • To help us detect and prevent fraud and money laundering.
  • To help us recover debts.
  • To carry out analysis and customer profiling.
  • To identify other products and services which might be of interest to you and to inform you about our products and services (please see below).

We may share your information for any of these purposes with:

  • Authorised franchised retailers within the Arden Maidstone Limited network.
  • Our carefully chosen business partners who provide products or services under one of our group companies.
  • Our service providers and agents who perform services on our behalf, such as marketing agencies and data management firms.

We may also pass your information to third parties:

  • If we have been asked to provide information for legal or regulatory purposes.
  • In relation to existing or future legal proceedings.
  • In the process of selling one or more of our businesses, or to anyone to whom we may transfer our rights under any customer agreement we have with you.
  • For the purpose of preventing fraud/loss, for example to fraud prevention agencies.

Informing you about our products and services:

We may use your information to contact you with news on products or services provided/sold by Arden Maidstone Limited and products and services provided by other group companies, (or our carefully selected business partners), which may be of interest to you and occasionally for market research purposes.

We and these other parties may contact you by post, phone, e-mail, SMS and other electronic means.

You can opt out of receiving marketing communications from us on products and services by ticking the appropriate box (if providing your information on www.ardenbmw.co.uk)  or at any time by calling the retailer you provided your information to in the first instance (Retailer contact details can be found on this website). Alternatively you can contact Arden Maidstone Limited directly on 01622 717222, or write to us: Marketing Manager, Arden Maidstone Limited, 12 Wood Close, Quarry Wood Industrial Estate, Aylesford, Kent ME20 7UB.

We may inform you when inviting you to provide your personal details, that by providing these details you will be indicating your agreement to receive marketing communication by these means. If you give us your agreement and subsequently wish to opt out, you can do so by clicking the unsubscribe link which we include on all of our marketing communication, or you can contact us at any time at the address or telephone number above.

Please be aware that if you opt out of marketing communications received from one retailer within the Arden Maidstone network, your personal information may also be held by another retailer within Arden Maidstone Limited, you will continue to receive information from that retailer until such time as you opt out of marketing activity from that retailer specifically.

Please note if you purchase a vehicle from a franchised retailer that is not part of Arden Maidstone Limited, or otherwise give your information to such a retailer, or to a manufacturer directly, you will have a separate relationship with that organisation in respect of the use of your data and you will need to contact the organisation concerned, in relation to any request you may have in regards to that organisations use of your data.

The range of products and services offered by Arden Maidstone Limited, group companies or selected business partners include, but is not limited to:

  • Vehicle sales.
  • Motor related products and services, including (amongst other things) vehicle aftersales care, finance, leasing and ancillary insurances, vehicle accessories, vehicle emergency service, vehicle warranties and motor insurance.
  • Personal finance products.

Our group companies trading in the UK include:

  • Arden Maidstone BMW
  • Arden Maidstone MINI

Arden Maidstone Limited internet sites:

We try to keep our websites secure. However you recognise when providing your information to us through our websites, or when you send us or ask us to send you any of your confidential information by e-mail, that the internet and e-mail communications over the internet may not be secure. Arden Maidstone Limited cannot be responsible for any loss or unauthorised interception of information transmitted via the internet, which is beyond our control.

Arden Maidstone Limited internet sites may contain links to other websites outside of our group. Our privacy policy only applies to our websites. We are not responsible for the content, privacy or security of other websites.

When you visit our web site, our web server automatically records your IP address, the web site from which you visit us, the web pages you actually visit and the date and length of your visit. Personal data is only stored if volunteered by you, for example in the context of an enquiry, a survey, entering a promotional contest etc.

Use of cookies on Arden Maidstone Limited internet sites:

A 'cookie' is a piece of information that a website transfers to the cookie file of the browser on your computer's hard disk, so that the website can remember who you are. A cookie will typically contain the name of the domain from which the cookie has come, the 'lifetime' of the cookie, and a value, usually a randomly generated unique number.

When you visit Arden Maidstone Limited internet sites we may send you a cookie. We may use cookies in the following ways:

  • To help us recognise you as a unique visitor (just a number) when you return to our website and to allow us to tailor content of our site to match your preferred interests; including any 'favourite vehicles' or 'vehicle comparisons' you may save.
  • To compile anonymous, aggregated statistics that allow us to understand how users use our site and to help us improve the structure of our website. We cannot identify you personally in this way.

Two types of cookies may be used on Arden Maidstone Limited internet sites: session cookies, which are temporary cookies that remain in the cookie file of your browser until you leave the site, and persistent cookies, which remain in the cookie file of your browser for longer, (how long will depend on the lifetime of the specific cookie).

Disabling/Enabling Cookies:

You can accept or decline cookies by modifying the settings in your browser. However, you may not be able to use all the interactive features of our websites if cookies are disabled.

You can find information on how to disable or enable cookies by visiting www.allaboutcookies.org.

When providing information to Arden Maidstone Limited:

If you give us information on behalf of someone else, you confirm to us that you have their permission to do so and that they are aware of the contents of this privacy policy and do not have any objection to our processing their information in accordance with this policy.

You are responsible for informing us of any change in your details, such as a change of address. You have a right to ask us to correct any inaccuracies in the information we hold about you.

You have a right to ask what information we hold about you. Please contact the retailer which you have received correspondence from for these purposes. The retailer will ask you to complete a Data Subject Access Request form and provide the necessary identity documents ahead of releasing the information.

If you are under 16 please do not provide us with any personal information unless you have the permission of your parent or guardian to do so.

All correspondence including but not limited to, telephone calls and e-mails to Arden Maidstone Limited companies, may be recorded and/or monitored for training and/or auditing purposes.

Arden Maidstone Limited uses technical and organisational security measures in order to protect the data we have under our control against accidental or intentional manipulation, loss, destruction and against access by unauthorised persons.

Contact us

You can contact Arden Maidstone Limited in relation to this privacy policy by writing to us at: e-Marketing, Arden Maidstone Limited, 12 Wood Close, Quarry Wood Industrial Estate, Aylesford, Kent, ME20 7UB
Alternatively you can e-mail: mail@ardenbmw.co.uk

Company Information

Company Information

Registered Name: Arden Maidstone Limited

Company Registered Number: 6894533

Place of Registration: England and Wales

Registered Office Address: 12 Wood Close, Quarry Wood, Aylesford, Kent, ME20 7UB

VAT Number: GB 975 9711 62

Email Address: mail@ardenbmw.co.uk

FCA Status Disclosure: 

Arden Maidstone Limited is an Appointed Representative of South Quays Limited who is authorised and regulated by the Financial Conduct Authority (FCA) for Insurance Mediation activity only (FRN 528881). Arden Maidstone Limited is directly authorised and regulated by the Financial Conduct Authority (FCA) for Consumer Credit activity only (Limited Permissions) (FRN 673369)  You can check this on the FCA’s website www.FCA.gov.uk/register or by contacting the FCA on 0845 6061234

Complaints Procedure

Complaints Procedure

We hope you are pleased with any purchase made or service received from Arden Maidstone Limited and that you have no reason to complain, but if there's something you're unhappy with please contact the relevant team member so that we can look to put matters right.

If you call us, we will endeavour to resolve your concern whilst you are calling. If this isn't possible, the advisor will agree a course of action with you. Due to certain legislation requirements we may ask you to put your complaint in writing to us; this is so we can adhere to our Contractual Obligations.

If after contacting us you feel we haven't resolved your complaint satisfactorily, please email or write to:

Arden Maidstone Limited
12 Wood Close
Quarry Wood Industrial Estate
ME20 7UB


Depending on the nature of the complaint and associated complexity, we aim to resolve most complaints within 72 hours. Although this is not always possible, we will always aim to resolve your complaint as quickly as we can.

The Motor Codes Advisory and Conciliation Service will offer free impartial advice and, when appropriate, an Alternative Dispute Resolution. For further information, you can visit their website at www.motorcodes.co.uk or call their Consumer Advice Line on 0800 6920825. Where our manufacturers advise, we have signed up for their service but we would always prefer to resolve the complaint ourselves, as we will do for other manufacturers we represent.

If your complaint relates to financial services we are required to adhere to a strict Code of Conduct and the timeline for resolving complaints is detailed in the FCA Regulations. These can be found at: www.fca.org.uk

If you are dissatisfied with either our final response or the reasons for any delay in providing our final response, once you have received our final response you may be able to ask the Financial Ombudsman Service for an independent review.

To be able to ask them for an independent review your complaint must be in relation to our credit broking or insurance activities - that is to say, any marketing material or recommendations we make in relation to any finance products. You must also be a private individual or a business, charity or trust with an annual turnover of less than 2 million Pounds and fewer than 10 employees.

If you wish to pursue your complaint to the Financial Ombudsman Service you must do so within 6 months from the date on which we send you our final response letter. Further details and contact methods can be found at: www.financial-ombudsman.org.uk/consumer/complaints.htm